Likely just like you, we at AMB are enthusiasts at heart. Whether it be watches, cars, handmade 🇺🇸 Alden boots, 🇯🇵 Iron Heart denim, 🇬🇧 Barbour jackets, etc., we are naturally compelled to explore and understand every detail of the gear and products that we all love.

Our very first offering: the AMB-001 Milanese Mesh Bracelet. We spent years longing for, and searching for, the perfect aftermarket Milanese mesh bracelet, but nothing satisfied every one of our wants. Also like you, we work very hard for what we have, and we expect whatever products we invest in to last.

When we couldn't find exactly what we wanted in a Milanese mesh bracelet, we decided to do something about it. It was a painful decision, but one of our founding partners made the fateful decision to sacrifice his beloved 997.2 GT3, his "forever car," the one he spent a decade saving up for, the one he intended to one day drive off into the sunset in, in order to fund the development of what became AMB's flagship model, the AMB-001 Milanese Mesh Bracelet.

It was worth it. We are proud of the result, and we are very excited to share it with you, our fellow enthusiasts. We like to think the spirit of that beautiful Mexico Blue GT3 lives on in every one of our bracelets. We are well past the point of no return, and we are in this for the long haul. Thank you for your support and encouragement. We won't let you down. We hope you will get to experience what we believe is the finest aftermarket Milanese mesh bracelet ever developed.

Thank you,

The entire team at AMB